How to prepare for a tourism fair?

Fitur, one of the most awaited events for the tourism sector, will be held on January 18-22, 2010. If you are planning to go, we will be happy to meet you there at STAND 8F36. Even if you are not going to attend, we encourage you to read this article, as the lessons you will learn will help you get the most out of any type of fair you attend. Also, read to the end because we have a surprise prepared for you!

We thought this post was timely to give you a series of tips on how to prepare for a sales event such as Fitur. We usually spend too much time organizing aspects related to the event itself, such as the dimensions of the stand, the colors, the flyers we are going to distribute, etc. The reality is that the real impact depends practically on what we do weeks before: email exchanges, appointments scheduled, contacts initiated.

"The Fitur mentality should start 1 month before the event."

It took us a year to realize this. That's why, with the lesson already learned, we wanted to give you two tips for you to apply them now and save your Fitur or any fair you have planned.

#1. Create your online meeting calendar

How do you manage your appointments at the fairs, with pen and paper? You may have digitalized a bit and are using excel, but you know that this doesn't solve your problems either. You keep exchanging endless emails to agree on a date, sometimes meetings overlap, the client doesn't remember where he/she was supposed to attend, etc. That's why we recommend using a tool like Calendly: it allows you to manage your online calendar completely synchronized with your email so you can organize your appointments and optimize your time like never before. In this video we guide you on how to set it up.

Once you have the link, you have to add it in your signature footer. Wait, you don't have one yet? Well, this is precisely the second tip we had prepared to take your trade show to the next level: announce your attendance in your signature footer a month in advance.

#2. Announce your attendance to the fair in the signature footer of the email

It seems very obvious, we know, but it is worth remembering. The main sales channel for almost all travel agents is mail. If not, think about how many emails you exchange per day: 50? 80? between clients, wholesalers, incoming agents, suppliers, etc. So take advantage of this opportunity to promote yourself.

However, .... knows that the creation of the signature footer is not a trivial matter. The mail manager (Outlook, Gmail, etc.) generally gives very little margin to do something eye-catching and sometimes it becomes a real nightmare to configure it. In fact, the signature we are using to announce our attendance to Fitur was very cool, but it took several hours to create it (setting up the template in Word, designing the images, making tests in the email, etc.).

That's why, from Mogu, as we want to simplify your day-to-day tasks, we are going to share with you the signature template, so you can save time and give a more professional touch to your email. Fill out this form so we can create it with your logo and brand. You will only have to copy what we send you by mail and paste it in the signature settings section. Here you can see the instructions.