An example of a travel assessment survey

Key differences between travel for elementary, high school and college students

‍Schooltrips are a unique opportunity for students to see new places, experience new cultures and learn about the world around them. For travel agencies, selling a school trip can be a challenging, but also very rewarding task. However, selling a school trip to elementary, high school and college students is not the same. Each age group has its own needs and preferences, so it is important to tailor your offer to each target audience.

Elementary students
students are the youngest and, therefore, the most dependent on adults. School trips for elementary students are usually of short duration and focus on fun and educational activities. When selling a school trip to elementary school students, it is important to keep the following in mind:
- Parents are the final decision makers. Therefore, it is important that your offer is attractive to parents, so include in your presentations key aspects for them such as the facilities, the program, the equipment involved, payment facilities, etc.
- Elementary students need a trip that is safe. Be sure to offer in the booking process a form where parents can share their children's needs, such as allergies, intolerances, etc. This will provide peace of mind.

High school students
school students are more independent than elementary students, but still need adult supervision. They are a bit longer than the above and therefore higher in price. The tips we offer to sell them are the following:
- Convince the student first: In this case, keep in mind that the student has more influence in the decision making process than before, they are the ones who filter first if they want to go or not and the last decision will depend on whether the parent wants to pay for it. Here young people are highly influential and in order for them to want to go on the trip they must perceive that their peers are also interested. For this it is important that the trip is talked about and therefore can be easily disseminated. Therefore, it is vital that your presentation is online and can be easily shared by whatsApp for example. Do not present a school trip for high school students in a physical brochure.
- Finally convince the parent: At this age parents prioritize educational and cultural activities for their children, i.e. they do not just want to pay for the camp so they can have a good time, they want them to learn. Therefore, it is important to highlight these aspects at the beginning of the proposal, for example, if it is bilingual, the number of hours per day of classes, practical topics they will learn, etc.

College students
students are the most independent of the three age groups. School trips for college students are usually of long duration and focus on learning and personal growth activities. As tips to keep in mind, we highlight:
- Win them over with the first impression: There are all kinds of student profiles, but it is normal that at this age they are looking to socialize and be part of dynamic experiences and activities. Emphasize this in your proposal from the beginning, a gallery with photos of young people doing fun activities will certainly help in the conversion.
- Offer facilities in the booking process: It is possible that many of these young people are already paying their own expenses and it helps a lot in the conversion to offer for example a payment schedule to avoid paying everything at once. Emphasize this in the proposal.

we have seen, when selling a school trip, it is important to understand the target audience you are selling to and their needs, in order to prepare a winning proposal. Tools like MOGU can help you from here to build attractive presentations that captivate from the first moment. Here is an example of what a proposal could look like , for example for a multi-adventure camp, focused on elementary school students. If you want to build your first trip, you can do it right now from this free access

, do not forget that in any process of selling a school trip, it is also important that you take into account these additional tips:
- Build relationships with schools. Get to know the principals, teachers and parents so they can trust you and your offer. They will make the whole process of promoting and publicizing the trip smoother, which will result in more sales.
- Offer quality customer service. Respond to all student and parent questions and inquiries quickly and efficiently.
- Be flexible. You are willing to adapt your offer to meet the needs of students and schools.