In the 90's agencies were set up, now Tik Tok profiles.

Julia's parents' agency works. In fact, it's been running for decades.
Julia grew up among catalogs, client calls and promotional calendars. The office smelled of coffee and brochures. Her parents were the "24h/7d, work hard to have a happy client" type.
‍
When it came time to continue the family business, she said NO. "I don't want to be tied to an office," she blurted out. "I want to discover other jobs."
And off she went. She studied marketing, did a master's degree in "events and other modernities", and worked as an intern in a startup where she was paid in beers, bad pizzas and unfulfilled promises.
‍
Then she chained poorly paid remote jobs, always from coworkings with nice decor riddled with uncomfortable chairs and slow Wifi. Freelance, self-employed, sunk between invoices and VAT models impossible to understand.
‍
Ten years later, her parents' agency is still open, generates profits and has a loyal customer base, especially in long-distance tailor-made trips. But she doesn't want to inherit it.

And it's not because there are no jobs in the travel business. The service sector and specifically that of travel agencies leads the drop in unemployment in Spain. Read the news.

The agencies continue invoicing. Customers continue to travel. More and more. And the margins, in tailor-made trips, are better than ever.
The problem is not the business. The problem is the narrative. It has been left to die. Being a travel agent today is not cool. The name itself seems obsolete. And not because the job isn't useful, profitable and with a future. It's simply because no one is telling it well.
‍
We've let it look like an old profession: papers, faxes, office hours and endless calls. And meanwhile, equally traditional professions have been resurrected with better press.

‍Thehospitality industry.
It used to be synonymous with stress, 12-hour shifts and a screaming boss. Now, chefs are artists. They talk about sustainability, culture and creativity. And young people are lining up to work in a Michelin-starred restaurant.

Agriculture is the same.
Yes, the one with tomatoes and chicken coops. Now there are twenty-somethings selling boxes of fruits and avocados on Instagram and TikTok, with more storytelling than a sneaker brand. "From the field to your table," with epic music and drones flying over greenhouses.

Wine.
It used to be the stuff of old people at boring tastings. Today there are millennial sommeliers who fill rooms talking about acidity and aromas as if they were poets. And ALL because someone cared enough to tell a story that would engage.

And us?
We keep selling the travel agency as if it were a brochure cashier.
As if it's something "unsexy", unfree, un-digital.
When in fact it is quite the opposite.

What does a travel agent do today?
Sells experiences worth thousands of euros.
It creates long-lasting relationships with clients.
Solve any situation remotely.
Knows the world.
Works with digital tools.
Negotiate with international suppliers.
And yes, it makes money.
But if we don't change the way we tell the story, no one will want to get on board.
And the ship is not sunk. The ship is good.
We must fill it again with talent and hunger.

That is why from MOGU we think it is so important to generate technology that facilitates the life of the expert generations and brings the new ones closer to the travel sector, showing that being a travel agent is an experience to live, be happy and share.
If you want more clues about trends in the travel sector , let's make an appointment and talk.