How is your website rated? We generate an SEO report for you

Digital marketing has become one of the main marketing strategies today. The purpose of this form of marketing is to promote products or services through digital media, such as websites, online advertising, social networks, blogs or mobile applications.

But is there a way to measure whether we are getting the most out of it? Indeed, the performance of a website can be evaluated with SEO reports.

These reports are an essential and very useful tool for any company that wants to adjust its strategies and achieve better results on the web. They gather information about the traffic that is being generated and give information about the errors that should be corrected to improve the productivity of the website and the positioning in search engines.

8 techniques to improve your SEO without going crazy

#1: Check the ALT texts of your images

Alt attributes are a very simple and often overlooked way to tell search engines what an image is about and help it rank in image search results.

We should avoid uploading our images like this:

#2: Check for duplicate H1 tags

The H1 heading tag is an important way to tell search engines what your content is about and, subsequently, the keywords for which it should rank. Therefore, it is recommended to use only one H1 tag per page.

#3: Shorten the meta description

A meta description is important for search engines to understand the content of your page and is often displayed as the descriptive text in search results. It is recommended to have a meta description containing between 70 and 160 characters (including spaces).

SERP Snippet Preview:

#4: Use keywords in HTML tags

Your page content should focus on specific keywords on which you are looking to rank. Ideally, try to have these keywords also distributed in tags such as title, meta and header.

#5: Using viewport views on different devices

It is important to check how the page is displayed on different devices. Your page should be optimized for both mobile, tablet and desktop experiences, as nowadays most of the web traffic comes from these sources.

#6: Execute a link building strategy

Search engines use backlinks as a good indicator of a page's authority, relevance and ranking potential.

There are several strategies available to get links to a page and improve this factor.

Know what your main backlinks are, the most valuable external pages that link to your web page.

#7: Increase the text content of the page

It has been thoroughly researched that higher text content volumes are related to better ranking ability in general.

Therefore, it is recommended that the page has a medium-high text content so that search engines can interpret it as appropriate.

#8: Create and link social networks

Social activity is important for communication with customers, brand awareness and as a marketing channel to attract more visitors to your website. Super advisable to have all profiles listed on your page to give them visibility and work on following up on those networks.

MOGU Solutions:

Would you like to analyze your website? Do you want to know your mistakes and see how to correct them?

At MOGU we believe in the importance of improving the rating of a website, that's why we want to offer agencies the possibility of having their own SEO report.