How to improve the credibility of your website

Did you know that there are more than 1.9 billion web pages in the world and that the average time spent per person on a website is 40 seconds? These data indicate that attracting new online users and keeping them loyal in a universe saturated with content is not an easy task.

The number of elements that make up the digital success of a web portal is infinite: content, design, accessibility... Being a leader in all of them implies dedicating a huge amount of resources and energy, and this is something that not all travel agencies have the capacity to do.

However, there is one aspect that we can work on in a simple way and that will make our website stand out quickly among our potential clients: credibility.

By working on the credibility of our website we not only inspire trust and confidence in users, but we are also contributing to building a good reputation for our brand, which makes our website stand out and makes Internet users spend more time on it, increasing recognition and, ultimately, sales.

We share with you some of the 4 keys to improve the credibility of your website:

1.- Show what others think of you: integrate your Google review profile. One of the keys to offering an online profile that generates trust includes sharing what your previous clients think about your work and your company: include their testimonials on your website by adding real photos and comments, as well as a rating of your services. Still not asking your clients for reviews at the end of their trips? You can encourage them to write a review on your Google business profile and integrate it on the web. Start doing it now and share all the good things they say about your work. If you have your website in Wordpress in this video we show you how to do the integration.

2.- Highlight your experience: share real photos of your trips Have you been in the travel industry for many years? Do you specialize in a specific type of travel? Are you the main agency in your city? Talk about your experience on your website and make it clear to Internet users that you have extensive practical knowledge of the industry. The best way to demonstrate your expertise is visually: include photos of previous trips your clients have taken on your website. If you also add their positive comments you will be able to elaborate a perfect web section about your work and encourage new clients.

3.- Show that you are real: add your address. When we look for an online travel agency, users need to know that it is a reliable and operative company, and not a fake or non-existent business. But how can we transmit this security in the online world? Add on your website your physical address, integrate the location on a map and you can even add photos of your offices. You should always include a phone number and an email address so that customers can contact you and verify that you are a real company.

Show that you are part of the industry: add logos of tourism associations. If your agency is affiliated to a tourism industry association, or to organizations such as the chamber of commerce or similar, be sure to indicate it. Your clients will be able to see that you take care of your presence in the sector and that you are part of a business community, which will undoubtedly give you credibility.

We encourage you to review your web project taking into account these tips on online credibility, sure you can apply some improvement that will revert in the quality of your project.

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